We increased the number of sales and improved the Grupo Toriba experience
Toriba is a group of dealerships that has been operating in the automotive sector since 1961, when the title of high performance by VW and for 4 consecutive years was elected by the automaker as the best customer service.
Today the group has a total of 7 dealerships in the western region of the city of São Paulo.
the strategy
Knowing that leads interested in buying cars do online searches before visiting the store, the marketing strategy was based on identifying the target audience for each region based on data obtained by campaigns with geolocation.
Execution:
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Product/service information is available for when the potential customer needs it. Thus, it becomes more accessible for a conversion to be carried out, since those looking for it there are more likely to acquire it.
Call tracking
This technology is an excellent tool for improving customer relationships. CT recorded all calls made to the store, identifying common keywords among them and allowing the analysis, evaluation and improvement of customer service.
lead management
The software allows the management and quick response, in real time, of all leads. In addition, it enables Marketing automation to nurture and warm up opportunities and provides the measurement of the functionality of actions through optimized analyses.
“I recommend Reach because today you have to be on the internet, and the little robots behind the company are the best.” Márcio Silva – Commercial Director
Results with Reach
+ 25%
of leads in the store
+ 18%
revenue increase
Check out the full statement of Márcio Sila, Commercial Director of Toriba
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