case netimoveis

Reach's strategy accelerates Netimóveis' growth

Netimóveis is a Real Estate Network that acts in a

dynamic and collaborative service in the rental, sales and purchase of real estate in Brazil, and has more than 3 thousand employees throughout the network.

the project

Reach was primarily responsible for managing the Online Marketing (MOL) project. From there, it proposed strategies and revised the structure of the campaigns, offering SPECIFIC SOLUTIONS that meet the particularities of the brand.

MOL is a rotation system among Netimoveis associates, divided by investment quotas on Google, where with each access to the netimoveis.com portal, the lead is directed to a specific real estate company in the network.

If the MOL doesn't work, it doesn't justify the “investment in quotas”, as it is the one that distributes the leads to the associates according to the individual investment (whoever invests more, receives more leads).

Execution:

Reach reviewed all parameters and found

460 URLS misdirected. After the adjustments, the distribution of leads became more homogeneous and the campaign gained quality in the leads received.

The 19 campaigns were created and optimized via Google Ads. All quality recommendations were applied for the creation of ads and the “conversion tag” was installed via tag manager.

After a period of conversion history, the CPA optimization strategy was applied, which resulted in an increase in the volume of leads, improved CTR rate and conversion rate.

“Reach deeply analyzed the demand of Netimoveis and became a partner in the development of technologies and strategies, which make a difference for the company in a market that is increasingly competitive. The dashboard has been a great differentiator, as it allows networks to monitor the entry of leads and recorded calls in real time." José De Filippo, Partner Director of Marketing and Communication

See the platform in action →

Results with Reach

In the beginning, Google campaigns were divided into ad groups and the budget was shared. Reach started the service by transforming the groups into distinct campaigns. The client measures the results in real time and the 58 associates belonging to the project follow their leads and the assistance provided by the brokers via dashboard.