construction sector case

Casa do Builder optimizes digital presence with decentralized marketing!

Of the difficulties that a franchise can face, communication is the biggest one. After all, with several units spread across the country, the possibility of gaps in service, or even in communication in digital campaigns, is high. And it is precisely thinking about this pain that a solution was born.

the challenge of impacting the local consumer

Casa do Construtor is an equipment rental network for construction, gardening, cleaning and other activities in the field. With 280 stores in more than 250 cities in Brazil, 60 employees at the franchisor and 2,000 employees directly involved. With the mission of bringing the culture of allocation, safety and productivity to the market, Casa do Construtor is part of an unusual sector in the country, but with a lot of potential.

“We are the market leader, but the segment is not well known. If you consider European countries and the United States, it is a much more common sector. Civil construction here is still very artisanal” tells us Matheus Fuzaro, the brand's Marketing Coordinator.

Seeking a greater presence in the digital world, Casa do Construtor, which already had strong offline and Google Ads campaigns, also started to be present on social media and seek solutions to optimize campaigns, providing synergy between franchisees when it comes to advertising on digital and serve the customer.

Fale com a Reach

“We are now also introducing Facebook Ads and Call Tracking with Artificial Intelligence. Through the Reach Platform we were able to distribute campaigns more quickly and have a global view!”, says Matheus Fuzaro, the brand's Marketing Coordinator.

But what does this platform do, anyway?

reach platform gives vision, control and data intelligence!

The Reach platform allows Casa do Construtor to have control and vision of all digital marketing campaigns that are performing across the country, both in an overview and by unit.

“In this part of the control, the platform is a highlight. Control everything. Global vision. See how the contact with the final consumer is going, using Call Tracking”, said Matheus.