How we improve the social media presence of one of the Sorridents network clinics
The most awarded network of dental clinics in Latin America, belonging to the Salus Participações Group, which owns the brands: GiOlaser, Olhar Certo, Sorriden, Sorridents and DocBiz, is one of the most prestigious networks of dental clinics in the world. Founded in 1995, Sorridents was born with the aim of bringing everyone the fundamental right to smile.
challenge and strategy
Seeking to improve its positioning on the internet, Sorridents dental clinic bet on a digital marketing strategy. The first step was to establish a presence on social networks, an ideal environment to cultivate customer relationships.
Execution of strategies:
We set up advertising strategies thinking about the purchase journey of the consumer looking for dental, health and aesthetic services: he feels the need to go to the dentist, looks for the service to meet this need and searches for references to decide which professional to choose.
We invest in promoting the franchisee in order to stand out in the main local Google searches. With this highlight, the clinic stands out from its competitors and attracts a greater number of leads to its business.
With the franchisee's pages well managed and with a good engagement with the public, clients positively evaluated the good service provided by the clinic and these comments were decisive factors in attracting new clients.
Patients feel safer and more confident when viewing reviews and reading other customer reviews, making the experience smoother.
“With Reach today I am present in digital media. I'm very happy because it has been bringing the clients I'm looking for more precisely”, says Renato Takasu, administrator and owner of a dental clinic in the chain.
Results with Reach
Watch in the video below the complete testimony of Renato Takasu, administrator and owner of a dental clinic in the network, about his partnership with us and how they helped him to stand out in the area.
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