Reach's Strategy Increases Website Traffic by 30%
Guarde Aqui is the largest Self Storage company in Brazil, with more than 120,000m² of area and 25 UNITS THROUGHOUT THE COUNTRY. The brand has been running campaigns focused on performance since January 2018 and felt the need to work on “brand awareness”.
strategies
In 2019, the branding campaign began, with the objective of exposing and solidifying the brand in people's minds, creating and educating potential customers about what self storage is, attracting them to visit the website and learn more about the company. company.
Solutions:
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Youtube
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“The strategy presented by Reach, proposing the diversification of online media formats for GuardeAqui, proved to be quite appropriate for the type of product offered by the company, whose segment is in full growth in Brazil. Self Storage represents a mainstream market in the US (and in other developed countries) and in Brazil we have the challenge of presenting the product with its accessible, simple and practical concept. In this way, Google's media formats, especially YouTube, which allows the publication of videos with quick messages, were essential for the success of GuardeAqui's integrated campaigns, significantly increasing access to the site and expanding the result. conversion of campaigns, and sales." Denise Rodrigues – Marketing Manager (Save Here)
Results with Reach
Before Youtube branding campaigns, online campaigns accounted for 51% of website traffic.
After the branding campaigns on Youtube, online campaigns were responsible for 84% of website traffic.
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