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Banco do Brasil SA is a Brazilian financial institution, incorporated as a mixed capital company.
challenge and strategy
Reach's challenge was to increase profitability and the volume of financing contracts for the purchase of new and used vehicles, improve the user experience on the landing page and communicate exclusive benefits for BB customers and facilities for non-account holders.
Execution of strategies:
Creation of two landing pages (mobile and desktop) to receive Vehicle Financing campaigns and separate the leads generated between account holders and non-account holders.
Sponsored links, with communication aimed at downloading the application and simulating vehicle credit operations.
Application download event mappings.
Integration of platforms to measure end-to-end results.
Landing pages created
Results
Increase in the number of hires compared to 2018.
Improved landing page navigation experience.
Campaign cost reduction and investment return
The client was able to quantify and qualify the results, identifying the origin of the conversion and traffic.
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